CHAN, Queenie Doris
ADVertising Campaigns
3.3 is tea time
HOKO Cafe x Central Saint Martins Pop-Up Event
2024
(Student Work Only)
This project presents a simulated pop-up tea-time event at Central Saint Martins’ canteen in collaboration with HOKO Cafe, aiming to unite recent Hong Kong graduates and young immigrants with the local community through cultural exchange. Emphasising food as a universal connector, the event honours the legacy of Hong Kong’s Cha Chaan Teng while sharing its unique East-meets-West traditions with the UK.
Inspired by the iconic “3.3 is tea time” (where 3.3 signifies 3:15 p.m. in Hong Kong's spoken language), UAL Camberwell’s Tong Sum Yuen (Jess - @tongsy_art) has created illustrations that celebrate classic pairings of milk tea and French toast. Limited-edition items and innovative packaging enhance the playful, authentic vibe. With vibrant promotional materials reflecting the colours of Hong Kong and the UK, the event invites art and design students to enjoy and share this unique cultural fusion.
User Testing Workshop